Get Paid for Promoting UP Government Schemes on YouTube & Instagram! 

Get Paid for Promoting UP Government Schemes on YouTube & Instagram! 

UP Digital Media Policy 2024: Transforming social media influencer opportunities in Uttar Pradesh with significant earning potential

UP Digital Media Policy 2024: Transforming social media influencer opportunities in Uttar Pradesh with significant earning potential 

Monthly Earnings: Influencers can earn between ₹2 lakh and ₹8 lakh, based on follower count and engagement

Monthly Earnings: Influencers can earn between ₹2 lakh and ₹8 lakh, based on follower count and engagement 

Content Requirements: Create and share content on UP government schemes via videos, tweets, posts, or reels

Content Requirements: Create and share content on UP government schemes via videos, tweets, posts, or reels 

Registration Needed: Influencers and agencies must register with the state government to participate and earn

Registration Needed: Influencers and agencies must register with the state government to participate and earn 

Payment Tiers: Earnings vary by platform and engagement: ₹4-8 lakh on YouTube, ₹2-5 lakh on X, Instagram, and Facebook

Payment Tiers: Earnings vary by platform and engagement: ₹4-8 lakh on YouTube, ₹2-5 lakh on X, Instagram, and Facebook 

Strict Guidelines: Content must adhere to standards, avoiding vulgar, obscene, or anti-national material

Strict Guidelines: Content must adhere to standards, avoiding vulgar, obscene, or anti-national material 

Content Impact: Influencers’ content will enhance public awareness about state initiatives and development plans

Content Impact: Influencers’ content will enhance public awareness about state initiatives and development plans 

Legal Provisions: Content violating guidelines may face legal action, including potential imprisonment for severe offenses

Legal Provisions: Content violating guidelines may face legal action, including potential imprisonment for severe offenses 

Global Reach: Aims to boost visibility of UP’s initiatives and create employment opportunities both locally and globally

Global Reach: Aims to boost visibility of UP’s initiatives and create employment opportunities both locally and globally 

Policy Goal: The policy encourages influencers to align their content with state goals while benefiting financially

Policy Goal: The policy encourages influencers to align their content with state goals while benefiting financially 

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