- UP Digital Media Policy 2024 offers ₹2 to ₹8 lakh monthly to social media influencers.
- Influencers must create content around UP government schemes, in formats like videos, tweets, posts, and reels.
- The policy includes strict guidelines against vulgar, obscene, or anti-national content.
The Uttar Pradesh government’s new UP Digital Media Policy 2024 is set to revolutionize the digital landscape for social media influencers and content creators across the state. This policy has been crafted to empower YouTubers, Instagram influencers, and other social media personalities by offering them lucrative opportunities to promote government schemes and initiatives. By leveraging their reach and influence, these digital creators can earn significant income while contributing to public awareness.
UP Digital Media Policy 2024
The UP Digital Media Policy 2024 has introduced a structured system for compensating influencers based on their follower count and engagement on platforms such as YouTube, X (formerly known as Twitter), Instagram, and Facebook. The influencers are categorized into four distinct tiers, with monthly earnings ranging from ₹2 lakh to ₹8 lakh. This system is designed to ensure that those with a substantial following and higher engagement levels are rewarded proportionately.
To take full advantage of the UP Digital Media Policy 2024, influencers and agencies are required to register with the state government. Once registered, they will be eligible to receive advertisements related to the government’s schemes and policies. The content produced by these influencers will play a crucial role in spreading awareness about the state’s developmental and public welfare initiatives.
What Influencers Need to Do
Under this policy, influencers must create and share content that highlights the achievements and plans of the Uttar Pradesh government. This can be done through various digital media formats, including videos, tweets, posts, and reels. The government will then compensate them according to the tier they belong to, based on their followers and engagement metrics.
The UP Digital Media Policy 2024 also comes with certain restrictions. Influencers who post content that is deemed objectionable, vulgar, or anti-national will face legal action. The policy aims to maintain a positive and constructive digital environment, ensuring that all content shared under its umbrella is in line with the state’s values and goals.
Earnings Structure for Influencers
The payment structure for influencers is directly tied to their audience size on various platforms:
- YouTube: Influencers can earn between ₹4 lakh and ₹8 lakh per month, based on their tier.
- X, Instagram, and Facebook: Influencers in these platforms will receive between ₹2 lakh and ₹5 lakh monthly.
This structured approach not only incentivizes influencers to participate actively but also ensures that the government’s message reaches a broad audience across different social media channels.
Government’s Perspective
According to Sanjay Prasad, Principal Secretary of the Information Department, this policy is a significant step towards enhancing the visibility of Uttar Pradesh’s initiatives on a global scale. By tapping into the reach of digital media, the government aims to create employment opportunities for residents of the state, whether they are living within the country or abroad.
The policy also emphasizes the importance of maintaining the integrity of the content shared. Legal provisions have been put in place to ensure that any content violating the policy’s guidelines will be dealt with sternly, with potential penalties extending to imprisonment for serious offenses.
The UP Digital Media Policy 2024 offers a promising opportunity for digital creators in Uttar Pradesh. By aligning their content with the state’s initiatives, influencers can not only boost their earnings but also contribute to the state’s development agenda. With a clear structure and guidelines, this policy is ready to set a new benchmark in the digital media landscape.
FAQ
What is UP Digital Media Policy 2024?
The policy allows social media influencers to earn by promoting UP government schemes.
How can I register for UP Digital Media Policy 2024?
Influencers and agencies must register with the UP government to start earning through advertisements.
What are the earnings under UP Digital Media Policy 2024?
Earnings range from ₹2 lakh to ₹8 lakh monthly, depending on the influencer’s tier.
