Instagram Adds Blend: Share and Enjoy Reels Together in DM Chats

• Instagram launches Blend to create shared Reels feed with one or more friends
• Daily-updated Reels feed based on your group’s shared viewing preferences and likes
• Blend aims to make Reel discovery more fun, personal, and socially engaging

Instagram is taking social engagement a notch higher with the introduction of its latest feature – Blend. With short videos dominating how we consume content, this new feature is designed to make the Reels experience more personal and interactive. Whether it’s with one friend or a group, Blend lets you enjoy a shared Reels feed tailored to everyone’s interests.

Unlike traditional scrolling through individual Reels, Blend allows users to view and interact with trending content together. The feature combines social interaction with Instagram’s discovery algorithm, bringing back a more community-driven feel. The shared feed not only refreshes daily but also encourages more conversation and reactions within DMs.

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Instagram Blend feature

With the Instagram Blend feature, you can explore a unique Reels feed curated specifically for you and your selected friends. This feed is generated based on mutual content preferences, viewing habits, and engagement patterns, making every Blend feed different for each group.

How to use Instagram Blend feature:

If you’re ready to try out Blend, here’s how it works:

• Open any one-on-one or group chat on Instagram.
• Tap on the Blend icon at the top of the screen.
• Hit “Invite” to send a request to your chat group members.
• The Blend starts once at least one friend accepts the invite.
• Tap the Blend icon anytime to revisit the shared feed.

Once active, the shared feed shows Reels that appeal to everyone in the group. As friends react or like a video, Instagram notifies others in the group, making it easier to start a fun conversation or share a laugh directly in the chat.

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A more connected Reels experience

Blend is clearly aimed at enhancing your social interactions on the platform. It moves beyond influencer-driven content by offering a genuine way for people to bond over videos they actually enjoy. For friend groups, couples, or close-knit circles, it’s a great way to discover content together without having to send links back and forth.

The feature is gradually rolling out globally, including India, so you might already see the Blend icon in your chats. Since it’s invite-only, someone from the group needs to start it—adding a layer of exclusivity that encourages closer engagement.

In short, Blend brings back what Instagram was always about—sharing experiences with the people you care about, now in a more visual and interactive format.

Instagram has taken a meaningful step toward strengthening social bonds with the launch of Blend. By turning the Reels feed into a shared space, users can now connect more personally with their inner circle. As Reels continue to be one of the app’s most used features, Blend makes the experience feel less passive and far more interactive.