- Vi to launch 5G services in March 2025 with affordable pricing strategies.
- Targeting 75 major cities across 17 priority circles for initial rollout.
- Accelerating 5G deployment with plans for 75,000 sites in three years.
Vodafone Idea is gearing up to enter the 5G mobile broadband market in March 2025. With aggressive pricing strategies, Vi aims to reclaim its customer base and compete with market leaders Airtel and Jio, which already dominate the 5G market. The telecom company plans to roll out its 5G network across 75 major cities in its 17 priority circles, focusing on urban and industrial zones known for high data consumption.
Vi 5G Network Expansion Plans
Vi’s aggressive pricing strategy could disrupt the market by offering entry-level 5G plans up to 15 percent cheaper than competitors Jio and Airtel. This approach may trigger a price war, benefiting consumers. Vi has confirmed its readiness to enhance 4G coverage and introduce 5G services in key locations using its extensive spectrum holdings across its priority circles.
- Vi has finalized deals worth Rs 30,000 crore with leading tech firms Nokia, Ericsson, and Samsung.
- Plans to deploy 75,000 5G base stations over three years, focusing on 3.5 GHz and 1,800 MHz spectrum bands.
- Gear supplies have already commenced, accelerating infrastructure deployment.
Vi is rapidly expanding its 5G network to compete with Jio and Airtel, which have 148 million and 105 million 5G users as of September 2024.
Financial Challenges and Incentives
While Vi’s strategy is promising, financial challenges remain a concern. Analysts caution against overly aggressive pricing that could hurt ARPU growth. To regain market share, Vi may also increase dealer commissions and promotional spending. This approach is already evident, with dealer payouts reaching Rs 3,583 crore in FY24, higher than Jio’s Rs 3,000 crore.
This strategic move comes as Vi looks to strengthen its position in the Indian telecom sector. With a commitment to providing competitive pricing and high-quality services, Vi aims to provideto price-sensitive customers while addressing subscriber losses. The company’s CEO, Akshaya Moondra, recently highlighted that final pricing decisions would align closely with the launch to maximize customer appeal.
Vi’s 5G rollout in March 2025 marks a significant step in the Indian telecom industry. With competitive pricing, robust network expansion plans, and a focus on urban and industrial regions, Vi is positioning itself as a strong contender. While financial hurdles exist, the company’s strategies aim to attract a substantial customer base and reshape the 5G market.
FAQ
When will Vi launch its 5G services?
Vi plans to launch its 5G services in March 2025.
What pricing strategy will Vi adopt for 5G plans?
Vi is expected to price its entry-level 5G plans up to 15 percent lower than Jio and Airtel.
Which cities will be covered in Vi’s 5G rollout?
The initial rollout will target 75 major cities across 17 priority circles.
What spectrum bands will Vi use for its 5G network?
Vi plans to utilize the 3.5 GHz and 1,800 MHz spectrum bands for its 5G rollout.
