PhonePe Appstore Replaces Indus Appstore With Games, Gift Cards and Webstore

• PhonePe Appstore replaces Indus Appstore, which PhonePe launched in India in February 2024.
• PhonePe says the app store now reaches more than 20 crore devices and counting.
• The store brings apps, games, gift cards, gaming top-ups and a new webstore together.

PhonePe Appstore is the new name for Indus Appstore, PhonePe announced on 28 October 2026. The company says the rebranded store has reached more than 20 crore, or 200 million, devices and is expanding beyond app downloads to include digital products. The announcement brings the marketplace under the PhonePe name while keeping its role as a place to find Android apps.

The store now brings apps, games, gift cards, gaming top-ups and a new webstore together. PhonePe says it will use its payments infrastructure to make it easier for people to discover and buy digital products. Popular apps in the catalogue include ChatGPT and Duolingo. Along with apps, the expanded range means users can also find other digital items through the same store.

PhonePe Appstore Replaces Indus Appstore

Indus Appstore launched in February 2024 as an Indian alternative app store for Android. It has now been renamed PhonePe Appstore as the company expands the service beyond a traditional app catalogue. The new name connects the marketplace more directly with the PhonePe brand, while the store continues to offer apps and other digital products.

PhonePe says the store is available on more than 20 crore devices and counting. The top five states by adoption are Uttar Pradesh, Maharashtra, Bihar, Karnataka and Telangana. These states make up the leading group listed by PhonePe for adoption of the store. The company has not changed the central point of the announcement: the service is now PhonePe Appstore and its catalogue covers more than app downloads.

Apps, Games, Gift Cards and Gaming Top-Ups

The PhonePe Appstore now includes more than apps. Users can find games, gift cards and digital top-ups in the same place. Gaming top-ups are the first digital top-ups to launch on the store. This makes gaming top-ups the first addition in that category, alongside the apps, games and gift cards already included in the wider offering.

PhonePe says its payments infrastructure will help make discovery and purchases of digital products simple. The catalogue includes apps such as ChatGPT and Duolingo, alongside the store’s other offerings. The company’s stated aim is to make it simpler for people to discover digital products and purchase them. The rebrand therefore covers both the name of the marketplace and the range of items that people can find there.

PhonePe Appstore Webstore Goes Live

PhonePe has also introduced a webstore, giving users another place to explore its digital offerings. You can visit the official PhonePe Appstore webstore to access the service online. The webstore is part of the same announcement and gives the rebranded marketplace an online destination beyond the app store name itself.

The new name follows another recent PhonePe rebrand: Share.Market became PhonePe Invest. The PhonePe Appstore change brings the app marketplace under the PhonePe name as the service adds more digital products. Both name changes put PhonePe in the product name, while this particular update focuses on apps, games, gift cards, gaming top-ups and the webstore.

What the Rebrand Means for Android Users

The service began as an alternative Android app store and now includes additional digital products alongside apps and games. The change in name reflects the wider range of items PhonePe says users can discover and purchase through the store. Its catalogue includes well-known apps such as ChatGPT and Duolingo, while gift cards and gaming top-ups sit alongside app and game listings.

PhonePe’s adoption figures and state list provide more detail about the reach it has reported for the marketplace. The company says the store has reached more than 20 crore devices, with Uttar Pradesh, Maharashtra, Bihar, Karnataka and Telangana named as the top five states by adoption. The service’s new webstore is another part of the updated offering, alongside the app-based catalogue.

For background on the earlier marketplace, read our coverage of the Indus Appstore integration and its role on Xiaomi devices.

Conclusion

PhonePe Appstore is the new name for Indus Appstore, with PhonePe highlighting more than 20 crore devices and a broader range of digital products. The addition of games, gift cards, gaming top-ups and a webstore marks the store’s move beyond app downloads. PhonePe says its payments infrastructure will help people discover and buy digital products, while the catalogue includes apps such as ChatGPT and Duolingo.

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