Instagram Not Interested Option on Reels Gets New Feedback Menu

• Instagram is updating the Reels Not Interested option with a new feedback menu.
• Users can choose from seven reasons when explaining why a reel does not interest them.
• The new menu includes Submit and Skip buttons, while rollout details remain unconfirmed.

Instagram Not Interested option is getting a new user interface that asks people to explain why they do not like a reel. Instead of only marking a video as not interesting, users are shown a list of reasons they can select.

The updated menu includes options related to personal interests, uncomfortable content, AI-generated posts, creators, repetitive videos and misleading information. The change is being reported as a rollout, but its exact timing and availability across regions have not been confirmed.

Instagram Reels Gets a New ‘Not Interested’ Menu

Instagram already lets users mark reels as not interesting. This feedback helps the platform understand which content people would prefer to see less often in their recommendations.

With the updated interface, tapping Not interested brings up a follow-up question: “Why aren’t you interested in this post?” Users can then choose a reason from the list shown on the screen.

This adds another step to the feedback process. Instead of simply telling Instagram that a reel is unwanted, users can provide more detail about what they did not like.

The new interface is focused on collecting specific feedback. However, Instagram has not confirmed exactly how each reason will affect the reels shown to a user in the future.

These Are the Seven Reasons Users Can Select

The updated menu reportedly displays seven options. Each one covers a different reason for marking a reel as not interesting.

• Doesn’t match my interests: For reels that do not match the user’s preferences.
• Made me uncomfortable: For content that makes the user feel uncomfortable.
• AI-generated: For reels identified by the user as AI-generated content.
• Don’t like the creator: For users who do not want to see content from a particular creator.
• Repetitive: For videos that feel repeated or too similar to content already shown.
• Misleading: For posts the user considers misleading.
• Other: For reasons that do not fit into the listed options.

These choices give users different ways to describe why a reel is unwanted. For example, someone may dislike a video because it does not match their interests, while another person may want to give feedback about repetitive or uncomfortable content.

The AI-generated option is also notable because it lets users specifically identify this type of content as a reason for their feedback. However, selecting it should not be treated as proof that a video was generated using AI.

How the Updated ‘Not Interested’ Option Works

Using the Instagram Not Interested option is simple and takes place directly within the app. The exact screen layout may vary depending on the version available to the user.

1. Open Instagram: Go to the Reels section and find a video you do not want to see.
2. Open the reel’s options: Tap the menu associated with the reel.
3. Select Not interested: Instagram may display the new question asking why the post is not interesting.
4. Choose a reason: Select one of the seven available options.
5. Submit or skip: Use Submit to send your selected feedback or Skip to move past the question.

The new menu includes both Submit and Skip buttons. This gives users a way to send a specific reason or bypass the additional question.

If the updated interface is not visible on an account, it does not necessarily mean something is wrong. The feature may not have reached that account yet, and its wider availability remains unconfirmed.

What the Change Could Mean for Instagram Reels

The updated Instagram Not Interested option menu could give Instagram more detailed information about the content users want to avoid. A simple Not interested action tells the platform that a reel is unwanted, while a selected reason provides additional context.

For example, feedback about repetitive content is different from feedback about a creator or a video that a user considers misleading. The new options separate these concerns instead of treating every negative response in the same way.

This may help Instagram better understand user preferences and improve its recommendations over time. However, the presence of these options does not guarantee that a particular type of reel will disappear from the feed or that recommendations will change immediately.

The actual effect will depend on how Instagram uses the feedback. The company has not confirmed the precise impact of each option on recommendation decisions.

Is the New Instagram Feature Available to Everyone?

The updated Instagram Not Interested option menu is being reported as rolling out, but its exact release date and regional availability have not been confirmed.

As with other interface changes, the experience may differ between accounts. Some users may see the new question and all seven reasons, while others may continue to see the existing interface.

Users can check by opening the options menu on a reel and selecting Not interested. If the follow-up question appears, they can choose a reason or use Skip.

There is no confirmed universal date by which every Instagram user will receive this interface. Its availability should therefore be checked directly in the app rather than assumed based on reports from other accounts. Readers can also visit Instagram’s official Help Center for any announcements about this feature.

Conclusion

The updated Instagram Not Interested option gives Reels users seven reasons to explain why a post does not interest them. The new menu includes Submit and Skip buttons and asks a follow-up question after users select the option. The change could provide Instagram with more detailed feedback, although its effect on recommendations and its wider rollout remain unconfirmed.

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