- Huawei is reportedly preparing Osta, a new sub-brand aimed at international markets.
- Osta O1 and Osta O1 Pro are expected to be the first two flagship phones under the brand.
- Leaked details point to different display designs and hardware for the two models, but official confirmation is still awaited.

Huawei is reportedly preparing a new smartphone sub-brand called Osta for international markets. The brand is expected to make its debut with two flagship phones, the Osta O1 and Osta O1 Pro. Details about the devices have started to emerge through leaks, giving an early look at their possible designs and specifications.
The reported information suggests that Huawei may position the two phones with noticeably different designs. The Pro model is said to feature a flat display with slim bezels, while the standard Osta O1 is expected to use a quad-curved screen and a large circular camera module. Huawei has not yet confirmed the new sub-brand, the phone specifications or the launch timeline.
Huawei Osta Sub-Brand Expected to Target Global Markets
Osta is reportedly being prepared as a separate brand for international markets. The plan is expected to begin with two flagship smartphones: Osta O1 and Osta O1 Pro. The reported names suggest a two-model debut, although Huawei has not announced the brand or confirmed how the phones will be positioned.
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A sub-brand can give a smartphone maker room to introduce a different product identity while continuing to use its existing technology and software platforms. In Osta’s case, the current reports point towards flagship hardware and a design approach that may differ between the two debut models. The final branding, product strategy and markets remain unknown.
Osta O1 Pro Display and Design Details Reported
The Osta O1 Pro is reported to feature a 6.39-inch flat display with a 1.5K resolution and LTPS panel technology. The screen is also said to have bezels measuring just 1.05mm. If accurate, this would give the phone a compact-looking front design with very narrow borders around the display.
Another reported detail is a 16:9.5 aspect ratio, which is said to be similar to the display format associated with the Huawei Pura X View. This unusual proportion could make the handset look different from conventional tall smartphones. However, the final screen dimensions and viewing experience cannot be confirmed until Huawei or the brand shares official specifications.
The rear design is also expected to stand out. Reports describe a horizontal camera island on the back of the Pro model. No confirmed camera sensor details or image capabilities have been disclosed in the information currently available. The camera island’s appearance is therefore a design detail rather than confirmation of the phone’s camera performance.
Osta O1 Pro RAM and Storage Options
The Osta O1 Pro is also reported to arrive with multiple memory and storage configurations. The listed RAM options are 12GB and 16GB, while storage could include 256GB, 512GB and 1TB variants. If these configurations are accurate, buyers may get a choice of capacities depending on the market and version.
These memory and storage combinations remain unconfirmed. Regional configurations can differ, and the reported list does not establish which variants will be sold in each country. Pricing, availability and details such as expandable storage have not been confirmed either.
Osta O1 May Feature Quad-Curved Display and Kirin Chip
The standard Osta O1 is expected to follow a different design direction. It is reported to feature a quad-curved display, with curved edges on all four sides. The back of the phone is said to have a large circular camera module. This would give the standard model a distinct look compared with the horizontal camera island reported for the Pro version.
On the hardware side, the Osta O1 is expected to use a Kirin 9000 series processor. It is also reported to run HarmonyOS 7. The exact chipset has not been identified, and there is no confirmed information about its performance, memory configurations or other internal components. The software version and final feature set also need official confirmation.
Huawei’s work on HarmonyOS for markets outside China has been a developing topic. Our earlier report on Huawei’s HarmonyOS global expansion plans covers the company’s reported international direction and the uncertainty around supported markets and devices. The Osta launch could add another part to that wider international strategy, but a direct connection has not been confirmed.
Osta O1 and O1 Pro: Reported Specifications
| Feature | Description |
|---|---|
| Brand | Osta, reportedly a new Huawei sub-brand |
| Expected debut models | Osta O1 and its Pro variant |
| Pro model display | 6.39-inch 1.5K LTPS flat display |
| the Pro model bezels | Reported 1.05mm bezels |
| the Pro model aspect ratio | Reported 16:9.5 |
| the Pro model memory | 12GB or 16GB RAM |
| the Pro model storage | 256GB, 512GB or 1TB |
| the Pro model rear design | Horizontal camera island |
| Osta O1 display and design | Quad-curved display and large circular rear camera module |
| Osta O1 processor and software | Kirin 9000 series processor and HarmonyOS 7, as reported |
The reported specifications show two different design approaches for the debut range. The Pro model is associated with a flat, compact display and several memory options, while the standard model is expected to use curved-screen styling and a Kirin 9000 series chip. These details should be treated as early reports, not final product specifications.
Retail Boxes and Launch Timeline
Retail packaging for the upcoming phones will reportedly carry Osta branding. This suggests that the new name may be visible on the product boxes rather than appearing only in online listings or marketing material. However, the packaging detail has not been confirmed by Huawei.
Huawei has not announced official launch dates for the Osta O1 or the Pro model. The countries and regions that will receive the phones are also not known. Although Osta is reportedly intended for international markets, that description does not confirm availability in every region. Pricing, sales channels and India availability remain unannounced.
For context on Huawei’s recent flagship phone leaks, see our coverage of the Huawei Pura 90 Plus reported specifications. That phone is part of Huawei’s existing product range, while Osta is described in current reports as a new sub-brand. There is no confirmed information about whether the two product lines will share a launch schedule or sales markets.
Conclusion
Huawei is reportedly preparing Osta as a new international smartphone sub-brand, with the Osta O1 and its Pro variant expected to lead its debut. The reported details point to a flat-screen Pro model with multiple memory options and a standard model with a quad-curved display, a circular camera module, a Kirin 9000 series processor and HarmonyOS 7. None of these specifications or the launch plans have been officially confirmed. Would you like to see Osta phones launch in India? Share your thoughts in the comments.
Frequently Asked Questions
What is Huawei Osta?
Osta is a reportedly upcoming smartphone sub-brand that Huawei is preparing for international markets. The company has not officially announced it yet.
Which phones are expected at the Osta debut?
The two expected debut models are the Osta O1 and Osta O1 Pro.
What are the reported Pro model specifications?
The Pro model is reported to feature a 6.39-inch 1.5K LTPS flat display, 1.05mm bezels, a 16:9.5 aspect ratio, 12GB or 16GB RAM, and up to 1TB storage.
What processor and software may the Osta O1 use?
The standard Osta O1 is reported to use a Kirin 9000 series processor and HarmonyOS 7. These details are not officially confirmed.
When will the Osta phones launch in India?
Huawei has not announced an official launch date or regional availability for the Osta phones, including India.
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