Jio Star Files TV Channel Packs Pricing, Aims to be a Premium Player

• Jio Star introduces new TV channel packs, featuring 143 channels in SD, HD, and FTA.
• Revised pricing includes premium rates for Star Value Pack, starting at Rs 110.
• Strong broadcasting rights for IPL, cricket, and popular TV channels strengthen Jio Star’s position.

Jio Star is making waves in the Indian DTH sector by revamping its TV channel packs and pricing strategy. With the introduction of 83 curated channel packs, including 143 channels, the company is focused on redefining the way Indian households consume television. Of these, 85 channels are available in standard definition (SD), 44 in high definition (HD), and five are free-to-air (FTA), offering a mix tailored for diverse audiences.

This move comes at a crucial time when the Direct-to-Home industry is grappling with the rise of OTT platforms like Netflix, Prime Video, and Disney+ Hotstar. To remain competitive, Jio Star has strategically priced its offerings higher than its predecessors, leveraging its stronghold over key broadcasting rights in the Indian market.

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Jio Star TV Channel Packs: What’s New?

Jio Star has revised its pricing structure, signaling a shift toward premium broadcasting. The flagship Star Value Pack (SVP) is now priced at Rs 110, a noticeable jump from the earlier Star (Rs 59) and Viacom18 (Rs 34) Hindi packs. This increase is part of a broader strategy to recover losses from a declining DTH subscriber base, a trend accelerated by the popularity of OTT services.

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Other players, including Sony Pictures Networks and ZEE Entertainment, have also raised prices recently. However, Jio Star’s edge lies in its exclusive rights to popular Indian channels such as Star Plus, Star Gold, and Colors, along with sports coverage from Star Sports and exclusive broadcasting rights to domestic cricket and IPL matches.

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The Impact of Pricing Changes

Jio Star’s decision to hike prices has sparked discussions in the market. While customers may initially feel the pinch, the company’s strong content lineup ensures sustained interest. The higher pricing is expected to boost revenues, enabling Jio Star to maintain its leadership in the competitive DTH market.

The current trend highlights a shift in the industry toward profitability, as companies adapt to shrinking customer bases. Jio Star, with its robust channel offerings and exclusive rights, is well-positioned to remain a dominant player.

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Jio Star’s comprehensive channel packages cater to varied tastes, offering entertainment, sports, and regional content. With a focus on premium pricing, the company aims to sustain its competitive edge in a challenging market. The revamped pricing strategy and exclusive broadcasting rights are designed to meet the evolving demands of Indian viewers while boosting profitability.