- Poco website shut down, redirecting users to Xiaomi’s main digital platforms.
- Poco X7 series to debut exclusively on Xiaomi’s mi.com on January 9, 2025.
- Transition ensures better accessibility but raises questions about Poco’s independent identity.

Poco has always been a brand known for its innovative approach to budget-friendly smartphones. However, the recent decision to shut down the standalone Poco website marks a significant shift. The po.co website, once a testament to Poco’s independence, now redirects users to Xiaomi’s primary platform.
This transition aligns Poco more closely with Xiaomi, its parent company, simplifying operations and consolidating resources. While this change has practical advantages, it raises concerns about how Poco’s unique identity will evolve in the coming years.
Poco Website: A New Chapter for the Brand
As of early 2025, Poco products are now available exclusively through Xiaomi’s online storefronts. The po.co domain and its regional counterparts in the UK, France, and Germany have ceased operations, redirecting visitors to Xiaomi’s digital ecosystem. Even the Poco Store app has been discontinued, removing any standalone presence for the brand.
For customers, there’s no impact on warranties or after-sales support, as these were already managed by Xiaomi. Additionally, users can access their personal data linked to the Poco Store app via their Xiaomi accounts, ensuring compliance with privacy and data protection norms.
The Logic Behind the Transition
Poco’s standalone journey has always been intertwined with Xiaomi’s resources. From manufacturing to design and software development, the two brands have shared a symbiotic relationship. Integrating Poco’s digital presence with Xiaomi simplifies operations, reduces costs, and strengthens the parent company’s overall strategy.
However, this move could blur the lines between Poco and Xiaomi, potentially diluting the identity Poco has carefully cultivated. For fans, the concern remains whether Poco can retain its unique positioning as a brand focused on delivering value-packed smartphones.

What It Means for Poco Enthusiasts
This shift offers fans a more seamless shopping experience through Xiaomi’s established platforms. Future Poco devices, including the upcoming X7 series, will be part of a unified ecosystem. However, the closure of the Poco website also raises questions about the brand’s independence.
Interestingly, Poco India’s website remains functional but outdated, showcasing older models like the Poco C75 and Poco M7 Pro 5G. Whether this regional site will also transition to Xiaomi’s domain remains uncertain, leaving room for speculation about Poco’s future in the Indian market.
The website https://www.po.co/uk/ has been shut down and now redirects to https://www.mi.com/uk/poco/.
The Poco website shutting down and its integration into Xiaomi’s ecosystem marks a turning point for the brand. While the move streamlines operations and broadens accessibility, it challenges Poco’s identity as an independent sub-brand. As the Poco X7 series gears up for its launch, fans are left to wonder what the future holds for the beloved budget smartphone pioneer.
FAQ
Why did the Poco website shut down?
The Poco website shut down to streamline operations and consolidate resources within Xiaomi’s ecosystem.
Where can I buy Poco smartphones now?
Poco smartphones are now exclusively available on Xiaomi’s mi.com and other Xiaomi digital platforms.
Will Poco retain its independent identity?
While Poco continues as a sub-brand, this transition raises concerns about its distinct identity.
What happens to existing Poco warranties?
Warranties and after-sales support remain unaffected and continue to be managed by Xiaomi.